Monetization from day one.
At one time, I believed pricing was a purely logical exercise based on spreadsheets, costs, and a dash of market research. And then I started...
Have you ever heard the joke, “How do you keep a dollar in your pocket? By starting a subscription service?” While it might elicit a...
Imagine setting up shop on Mars, where you charge customers in interstellar credits, only to discover you’ve been selling moon rocks to a bunch of...
Ever wonder why some people will gladly pay $5 for a cup of coffee while others chafe at even $2? Pricing can feel like a...
Imagine you’re at a comedy club, and instead of laughing, the audience is solemnly nodding. It’s like serving a well-done steak to a vegan—it just...
Did you know that Coca-Cola actually tastes sweeter in Japan? Companies tweak formulas to suit local tastes, acknowledging that what works in one place might...
Ever noticed how people slam on the brakes when they see a high price? It’s called “sticker shock,” and it might be sending potential customers...
Ever wondered why time seems to fly when you’re billing by the hour but drags when you’re the one paying? Traditional hourly billing can be...
Have you ever grabbed a handful of free samples at a supermarket, only to end up buying the full-sized product? That’s the freemium model in...
Ever find yourself wondering why people are willing to pay $5 for a cup of coffee at a trendy café, but balk at a few...