Monetization from day one.
Imagine you’re at an ice cream parlor, and every flavor, from classic vanilla to exotic dragonfruit, is priced the same. Exciting, right? Now, let’s translate...
Ever heard of the saying, “The only way is up”? While this may apply to many things in life, raising your prices to increase revenue...
What’s more costly: buying a vowel on a game show or finding the right pricing model for your startup? While I can’t definitively answer for...
Picture this: a friend of mine, let’s call him Jake, was feeling elated and confused all at once. His startup had just crossed the elusive...
Ever found yourself scratching your head, wondering why that plane ticket to the Bahamas is $200 in the morning and $350 by afternoon? Welcome to...
Do the words “subscription model” immediately conjure up images of boxes of unused razors piling up in your customers’ cabinets? While the subscription model has...
Picture this: you’re standing in front of a display wall at a café. The array of dessert options is overwhelming, but somehow, you find yourself...
Have you ever bought a combo meal just because you really wanted the fries? Turns out, a lot of people would rather pick and choose...
Here’s a funny thought: pricing your MVP is like trying to explain a new concept to a toddler. You want them to understand just enough...
Ever tried selling ice to an Eskimo? Seems like a tough gig, right? Turns out, getting someone to pay for something they don’t immediately see...