Monetization from day one.
Ever heard of the saying, “Rules are made to be broken”? While that might sound risky, for startups in today’s fast-paced market, knowing when to...
Ever wonder why a $99 price tag feels way more appealing than $100? Pricing isn’t just about the dollars and cents; it’s a psychological game...
Have you ever sent an email so confusing it left your audience scratching their heads? Early in my career, I sent a pricing email that...
Imagine you’re at an ice cream parlor, and every flavor, from classic vanilla to exotic dragonfruit, is priced the same. Exciting, right? Now, let’s translate...
Ever heard of the saying, “The only way is up”? While this may apply to many things in life, raising your prices to increase revenue...
What’s more costly: buying a vowel on a game show or finding the right pricing model for your startup? While I can’t definitively answer for...
Picture this: a friend of mine, let’s call him Jake, was feeling elated and confused all at once. His startup had just crossed the elusive...
Ever found yourself scratching your head, wondering why that plane ticket to the Bahamas is $200 in the morning and $350 by afternoon? Welcome to...
Do the words “subscription model” immediately conjure up images of boxes of unused razors piling up in your customers’ cabinets? While the subscription model has...
Picture this: you’re standing in front of a display wall at a café. The array of dessert options is overwhelming, but somehow, you find yourself...